Business Coaching
Nicholas Kusmich Shares His Facebook Ad Success Tips
Facebook advertising is a great way to reach prospects and get your offers in front of your community. Unfortunately, most business owners approach the process of social selling incorrectly. They complain that “Facebook ads don’t work” – when, in fact, their social selling strategy is flawed. To give you clarity and help you develop a…
How this woman sold her company for $600 million to Revlon and still runs the show – with Jan Arnold
As your team grows and you delegate more, you’ll be free to focus on the things that only you – the CEO – can do. Where you choose to invest your time – and how you involve your team – can either help or hurt your ability to scale. To gain insight into this unique…
Finding good employees – with Chris Egan
Do you have a hard time finding good employees? If you’re like most business owners I know, the answer is a resounding YES. That’s why I’m sharing an interview I did with Chris Egan, president and founder of Celeritas, a specialized search and recruiting firm. As a recruiter, Chris sees both sides of the equation…
Romancing the Phone (and Your Customers) – with Don Williams
You’ve probably heard that cold calling is dead. I beg to differ. Not only is it a fantastic way to prospect for new leads…It’s unparalleled in its ability to help you romance your customer. To learn more, join me for Allie & You. My guest is Don Williams, author of Romancing Your Customer: How to…
3 Simple Influence Techniques to make more sales in less time – with Michael Bernoff
The #1 problem that most business owners struggle with is improving sales. That’s why for this week’s Allie & You, I’m sharing an interview I did with one of the world’s top persuasion experts — my friend Michael Bernoff, the president and founder of the Human Communications Institute, a leader in the personal and professional…
Facebook Advertising Secrets – with Nicholas Kusmich
You know your clients are hanging out on Facebook. And you know you should be advertising on Facebook to reach them. But how do you get in front of them? Where do you start? How much should you spend? You’ll get answers to these questions – and more – on this episode of Allie &…
Increasing Your Online Reach with Katherine Sullivan
Your future customers are online. But how do you reach them – rapidly, affordably and without overwhelming yourself? That’s the question we’re tackling today on Allie & You. My guest is superstar digital marketer Katherine Sullivan, the CEO and founder of Marketing Solved, which provides online marketing and social media training for business owners. Find…
Allison Interviews Kevin Thompson, Founder of The Partnership Playbook
You’ve heard of “six degrees of separation” (or its variation, “Six Degrees of Kevin Bacon”), right? The concept is that any two people on the planet are six or fewer acquaintances apart. It’s exciting stuff for a business owner! Just think … the person who holds the key for that big problem you’re trying to…
Podcasting Secrets with Paul Colligan
If you’re ready to hit the airwaves to attract your ideal customers, watch this episode of Allie and You! I’m sitting down with podcasting expert Paul Colligan, the secret weapon I use to help me maximize exposure for Allie & You. Paul helps others leverage technology to improve themselves and broaden their audience – with…