Business Coaching
REINVENTING BUSINESS WEALTH; INNOVATIVE BUSINESS GROWTH STRATEGIES
Allison Maslan is the CEO of Allison Maslan International, a global business mentoring company, is the #1 bestselling author of “Blast Off! The Surefire Success Plan to Launch Your Dreams Into Reality,” and was named “One of the Top Women Entrepreneurs Who Inspire” by “Self Made Magazine.” She has founded 10 successful companies, most of…
Customer Personas: 6 Steps to Target Your Ideal Client
Stanley Marcus of Neiman Marcus once said, “Consumers are statistics. Customers are people.” As you are focusing your business, it is crucial to understand who your ideal customer is. Different personas require different language, messages, channels of communication, and promotions to reach them. Learn how to target your ideal client. Putting a Face to a…
Episode 24: Shark Tank’s Jayla Siciliano
On this episode of Allie & You, Allison interviews Jayla Siciliano, CEO of Bon Affair Wine Spritzer. Jayla was most recently seen on ABC’s prime time show Shark Tank making a deal with Mark Cuban. Jayla shows her commitment and passion for transparency and quality ingredients by including a full FDA compliant ingredient list and nutritional label on the back of every bottle.
Business Success Depends on Support and Knowing Your Numbers
We firmly believe that knowing your numbers is the number one way to grow a business and keep your dream alive. When you started your business, you set out to change the world with your product or service and you embarked upon the adventure of being a business owner. I bet you have encountered a…
5 Amazing Tools That Will Help Business Thrive
Technology is the cornerstone of just about every business today. Think about it, almost all systems and functions that occur in business require some level of technology to facilitate the business process. My business uses various programs and apps to help my team stay on task and support our customers. I couldn’t imagine having to…
6 Business and Finance Tips From Successful Entrepreneurs
Successful entrepreneurs don’t become successful entrepreneurs by accident. Even if a couple did, there are still lessons we can learn from accidents of success. Those who have attained certain heights of business success have a lot to teach us. And the best way to learn is to learn from the best. Here are a few tips…
Branding Lessons From Jennifer Lopez: How did the Superstar Talent Ascend into a Business Mogul
Jennifer Lopez may be from the Block in New York’s Bronx, but she has taken the world by storm and her success was not by accident. For decades, Jennifer Lopez has been honing her brand and building her business mogul status. Since the early 90s, she has leveraged various branding techniques that have a proven…
5 Signs it May Be Time to Fire a Problematic Employee
In order for your small business to remain successful, you have to make tough yet effective decisions. As a small business owner, part of those decisions entails the hiring and deciding the time to fire staff. While it may be a challenging–sometimes emotionally painful–decision to make at times, the truth is your business will only…
3 Powerful Sales Strategies To Drive Up Your Income Now!
In the last 25 years, I have worked with thousands of business owners at varying levels of success. All of them want to grow (become more profitable) and become more efficient. Regardless of business size, years in their industry, systems and struggles, selling is always a critical area that can be improved upon. Here are 3 tips…