small business

How Use Webinars to Connect With Your Customers

Small business owners need to maintain an ongoing dialogue with their customers. With social media taking the world by storm, some owners have forgotten about the webinar. This is unfortunate. Webinars are one of the lowest cost content marketing tools to build authority, connect with audiences and receive real-time feedback. I’m a big fan of…

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How To Charge What You’re Worth In Business!

How much should you get paid? When you’re an employee, it’s a relatively easy question to answer. Go online to a site like Glassdoor and look up median salaries in your field. Factor in geographical location, and you’ll quickly find out what you should earn. What about when you’re a freelancer or consultant with your…

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How to Successfully Drive Traffic with Email Marketing

When marketing your business, your database is your gold. I talk to business owners all the time that do not realize the value of their list. My clients often ask me, “Allison, how can I build my database, and stay in touch with my clients, without bothering them or risking them unsubscribing from my list? Today…

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