small business
Episode 48: Allison interviews best-selling author & entrepreneur Gary Vaynerchuk
Watch this engaging interview with Allison and best-selling author, entrepreneur, business mogul and venture capitalist Gary Vaynerchuk.
Allison interviews best-selling author & entrepreneur Gary Vaynerchuk
Watch this engaging interview with Allison and best-selling author, entrepreneur, business mogul and venture capitalist Gary Vaynerchuk. Learn why Gary says he’s the least scared entrepreneur on earth. In this interview, Gary shares why being an entrepreneur is what he was born to do. Being an entrepreneur is who he is, it is in his DNA. His…
4 Reasons Why you Need a Business Coach
Isn’t time that you played the part of a Millionaire CEO? Stop casting yourself as your ‘own worst enemy’ and get out of your own way. Complacency and doubt are not your friends, collaboration and strategic planning are. And, a business coach is your voice of reason. Let me tell you, it is much easier…
Customer Personas: 6 Steps to Target Your Ideal Client
Stanley Marcus of Neiman Marcus once said, “Consumers are statistics. Customers are people.” As you are focusing your business, it is crucial to understand who your ideal customer is. Different personas require different language, messages, channels of communication, and promotions to reach them. Learn how to target your ideal client. Putting a Face to a…
5 Easy Steps to Systemize Your Business and Free Up Your Life!
When building your business, it’s easy to get stuck working in your business rather than working on it. I’ve talked about this at length because so many business owners get trapped on the hamster wheel of trading hours for dollars. Your business will become more profitable if you can leverage yourself to work on creating…
How to Build your Mega-Brand: Lessons from Ellen Degeneres
Ellen DeGeneres has been making the headlines again recently. This time, though, it isn’t for her selfie action at the Oscars. This time the headlines are because the Great and Powerful E has decided to launch her own lifestyle brand, a la Martha, Oprah, and Gwyneth. In an interview for E! Online, DeGeneres let it…
De-Stressing Tips for Busy Business Owners
With all the time I spend working with and coaching small business owners, one of the most common trends I see is entrepreneurs not taking care of themselves. Brilliant people with brilliant minds, letting themselves get run down from poor health, sleep deprivation, and poor nutrition. Well-being and health are SO incredibly important and not…
Hiring and Business Development Tactics for 2014
I talk all the time about the importance of good assessment tools and tactics–they are vital to your success! In order for you to get the most out of your business development, you must understand that people are the most important assets of a business. When you hire the right people (by carefully selecting candidates…
5 Tips On How To Inspire Creativity In Your Business
Creativity is one of the great gifts the universe has bestowed upon us. While the rest of the physical matter is busy bustling about in a vacuum, humans have the unique ability to shape the world around them. And in the business world, it is the act of creatively shaping or developing an idea, product,…
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